As reported in the New York Times and elsewhere, Twitter has taken a big step towards more substantial monetization with a new “Promoted Tweets” program. It’s essentially a form of search markeing, where sponsored tweets will take the top spot in Twitter search results. One promoted tweet will appear per search results page and include...Read More

Twitter sparked quite the controversy last week when news leaked that the microblogging service would possibly eliminate the need for many the third party features that have sprung up to support the service. The company has been historically open to developers building on its platform, letting third parties take care of everything from analytics to...Read More

Can Google Buzz Help Your Business? Every business owner, whether small, medium or large, should be using social media, such as Twitter and Facebook etc,  to increase their internet presence. So, this is the big question today for businesses, after Google introduced its much rumoured social networking features to Gmail. Here’s the pitch: “Google Buzz is...Read More