Measuring the value of social media has been a challenge for marketers. And with good reason: it’s hard to understand exactly what is happening in an environment where activity occurs both on and off your website. Since social media is often an upper funnel player in a shopper’s journey, it’s not always easy to determine...Read More

Backlinks in Search Engine Optimisation – Value and Limitations: The Nofollow Attribute Search engine optimisation (SEO) is the application of verifiable techniques that improve positioning of web pages for targeted keywords on search engine results pages to drive more visitors to a website. A backlink is a link placed on another website back to the...Read More

That’s Old News! [Infographic] This new infographic from Schools.com dives into social media and how it is quickly replacing traditional journalism as a widely used news source.  Highlights: Facebook makes up 59.5% of news consumed online Since 2009, traffic to news sites from social media has increased by 57% “5 Ways Businesses Are Using Facebook...Read More

Your website’s inbound link-juice potential can take a dive if you don’t know how to use the Robots.txt file protocol properly. To understand how the Robot.txt file protocol affects your overall SEO campaign, it is first critical to know how the protocol works. Related posts:Strategic Link-Building Aides SEO Using Smart Links for Improved… [[ This...Read More

We will talk about getting a geo-local page to rank better for their own specific brand + the location. The central subject was not that of rank, but to a certain extent one of demand. Related posts:SEO Tips For Making A Search-Engine Friendly Website Easy Steps To An Effective SEO Strategy Five Things to Think...Read More