A lot of advertisers will often focus on a single form of advertising when creating a campaign for a client but it turns out, diversification is more vital than some think. The question is, what are the best combinations of advertising. Some reports in the past have said using TV, online video and print combined...Read More

Last year we started experimenting with the idea that you could find the next big thing on YouTube. YouTube Slam pits two videos against each other, where you get points for picking the crowd favorite. In just a few months, hundreds of thousands of you cast more than a million votes on Slams we created,...Read More

We’ve talked a lot about how to optimize views on your YouTube videos, and we went over a lot about what the YouTube Creator Playbook says about YouTube Analytics.  But maybe after you have a video that gets some good views, you start seeing a dip, and you might wonder how to keep it afloat...Read More

We just posted a new video on the Website Optimizer YouTube channel that shows the power of website testing. Last month, we held our annual Google Partner Summit where we hosted all of the Google Analytics, Website Optimizer, and Urchin Software Authorized Consultants. One of the keynote speakers was Dan Siroker, Director of Analytics for...Read More

In part due to the Super Bowl and all the attention it brings, the first quarter of any year is going to look inflated.  But year-over-year, people watched 40% more advertising than 2011 and 225% more from 2010, according to a study by Visible Measures.  To the tune of 1.3 billion views, social video ads...Read More