Most of us will have experience of meeting people who are apathetic or downright resistant to digital. This is just a fact of life, but it can be problematic when that person is your boss. In some companies I believe that generational change will be required before they’ll properly adapt to a multichannel world that...Read More

Being a freelancer is not the easiest job in the world and the difficulty in maintaining your sanity when dealing with clients is certainly one of the reasons why. Fortunately, going crazy doesn’t have to be a side effect of life as a freelancer. You can freelance and maintain your sanity. Here are five ways...Read More

As more companies introduce social media campaigns, there’s often a real lack of understanding when deciding which numbers really matter,  so the default action is often to watch everything. On the one hand, keeping track of every tweet, post and comment is good practice. However, when it comes to actually interpreting the piles of data,...Read More

Achieving high rank on search engines is an upshot of attaining web traffic and web popularity raising big profit to your online marketing business. Search Engine Optimization (SEO) is considered as the art of getting a website to work effectively like of search engines similar to Google, Yahoo, MSN and other top rated websites....Read More