Small Business Video Marketing
Here are some reasons why your business should be using video marketing
- 52% of consumers say that watching product videos makes them more confident in their online purchase decisions
- Internet Retailer reports that shoppers who viewed video on Stacks and Stacks product pages were 144% more likely to add to cart than other shoppers. (Internet Retailer, March 2011).
- 52% of consumers report that they are less likely to return a product after viewing a video.
- Visitors who view product videos are 85% more likely to buy than visitors who do not. (Internet Retailer, April 2010)
- Retail site visitors who view video stay two minutes longer on average and are 64% more likely to purchase than other site visitors. (Comscore, August 2010)
- More than three out of five consumers will spend at least two minutes watching a video that educates them about a product they plan to purchase, and 37% will watch three for more than three minutes . (MarketingCharts.com, 2012)
- Cyber Monday video views across the Invodo network were 897% higher than 2010, and Black Friday video views showed a 337% increase. (Website Magazine, December 2011)
- Blog posts incorporating video attract 3 times as many inbound links as blog posts without video. (SEOmoz, October 2009)
- Enterprise search provide Attivio found that pages with video attracted 2-3x as many monthly visitors, doubled time on site, and achieved a 157% increase in organic traffic from search engines. (MarketingSherpa, December 2011)
- Shoeline.com saw a 44% increase in online sales conversions by using videos to showcase their products. “With such positive results on our existing videos, the goal right now is to add video to as many of our products as possible,” says Frank Malsbenden, VP and GM of Vision Retailing Inc., the parent company of Shoeline.com. (Internet Retailer, January 2009)
- Zappos reports a 6% to 30% increase in sales for products with video. (ReelSEO, December 2009)
- Ice.com found that viewers who chose to view video converted at a 400% increase over those who did not. Ice.com also credits video with decreasing returns by 25%. (Internet Retailer, December 2009)
- Online video now accounts for 50% of all mobile traffic and up to 69% of traffic on certain networks. (Bytemobile Mobile Analytics Report, 2012)
Need Help With Video Marketing
If your business needs help with video marketing then call us today on 01689 602 248 or email us