Pre-roll video ads are playing an increasingly important role in online media plans, and many advertisers wonder how these newer formats compare with traditional TV ads. YouTube partnered with Ipsos on a study across 2,400 people split into groups exposed to :15s & :30s video ads. We tested to see how these units compared and...Read More

Ethics, Best Practices, and SEO – A Crisis in the Profession? There has been much debate recently on the practice of ethical Search Engine Optimization (SEO). The recent removal of a high profile SEO company from the Google results has plunged the industry into yet another debate on what is ethical and what is not...Read More

Editor’s Note: This is the fifth in a series of posts about small businesses on Google+ and their tips and tricks for managing a great page. Visit our YouTube channel to see all the videos in this series and join the discussion on the Google+ Your Business page.  Meet Birds Barbershop, a collection of five...Read More

Posted by Marshall Simmonds Today we have special guest Marshall Simmonds joining us in the Moz studio to present this week's Whiteboard Friday. Marshall is the Founder and CEO of Define Media Group. He is also a pioneer in the field of SEO, and we are all too pleased to have him present a topic...Read More

An Essential Marketing Tool – Why Search Engine Optimisation is Vital to Your Business Business is changing. It is no longer enough to have a glossy advertising campaign and hope that your message gets through. The relentless growth of the Internet as a business tool has meant that any company that does not have an...Read More