I wanted to share this great article by SEO Book.com about how to set up an actionable SEO dashboard in the new Google Analytics: There have been many mixed reviews about the latest Google Analytics UI. Putting the frustration of having to learn a new UI aside (here’s a great guide to navigating the new...Read More

(cross-posted on the Google Mobile Ads Blog) Tablets have quickly emerged as a distinct third digital screen in consumers lives that fill the gap between desktops and smartphones. But there are still many open questions about exactly how consumers are using them. We explored tablet search trends earlier this year, but wanted to dig deeper...Read More

The final episode of our CPG Thought Leader series features Kevin Kells, the Industry Director for the Home & Personal Care vertical at Google. Over the past 5 years he has helped hundreds of brands enhance their digital marketing plans. Kevin also has rich experience as a brand marketer at companies like Revlon, Unilever, and...Read More

Pre-roll video ads are playing an increasingly important role in online media plans, and many advertisers wonder how these newer formats compare with traditional TV ads. YouTube partnered with Ipsos on a study across 2,400 people split into groups exposed to :15s & :30s video ads. We tested to see how these units compared and...Read More

As we approach the end of the year, we’ve taken some time to reflect on all of the great brand marketing that we’ve been fortunate to be a part of in 2011. The video below highlights what we think are some of the best examples of CPG marketing done on YouTube this year. We’d love...Read More