Recently we announced the most significant enhancement to our contextual engine ever: the ability to optimize Google Display Network campaigns down to the keyword level using Next-Gen Keyword Contextual Targeting. These new controls will help advertisers fine-tune their campaign performance on a completely new level – like upgrading from a standard engine to a 6-speed...Read More

When we launched advanced location targeting in March 2011, we provided you with more control over how you geographically target your ads. Based on advertiser feedback, we’re implementing four additional enhancements that will make location targeting options clearer and more powerful. Here’s an overview of what’s changing. Location targeting is now easier to understand. First,...Read More

Get organized this spring with new location features in AdWords and share your stories Over the past 30 years, California Closet Company has grown from the brainchild of a college student organizing his dorm room closet to a successful business with more than 77 franchise locations. To reach customers across the U.S. and internationally, the...Read More

You may have noticed that some members of our AdWords Community are true AdWords experts. Not only do they participate actively in discussions, but they’re eager to help other members, which provides a huge benefit to the community. That’s why we’ve created the AdWords Top Contributors Program to reward them for their efforts.Members who qualify...Read More

We’ve been listening closely to your suggestions on how to reduce the guesswork involved with building new campaigns. To help improve the campaign building process, we’re rolling out improvements to the Keyword Tool and Traffic Estimator. Improvements to the Keyword Tool To help improve campaign management, we’ve made improvements to the Keyword Tool including: See...Read More