When creating a mobile app one of the key decisions is choosing what functionality to offer your customers. For example, Comet’s app offered users product information and a price checking facility but didn’t offer customers the chance to make a purchase within the app. In comparison, Premier Inn’s app allows users to manage their account...Read More

We’re excited to announce 3 upcoming Google Analytics User Conferences in Europe. The first will be in Brussels on May 3rd, the second will be in Stockholm on May 8th and the third will be in Barcelona on May 10th. You can find further information, such as the agenda and speakers, on the links below....Read More

Just What is Search Engine Optimisation? Some of you may have heard the term search engine optimisation, or as it is known in short SEO and some of you won’t have but one thing is for sure if you haven’t you soon will. This is due to the fact the Internet is one of the...Read More

65% of revenue in Apple’s App Store comes via in app purchase (IAP). This system is a fantastic way to monetise your apps which provides a slick experience for both the user and the provider. However, it is not as straight forward as you might hope. There are one or two ambiguities to watch out for.  Based on...Read More

Now Flash Websites Don’t Have to Face the Wrath of Search Engine Optimisation Now all those web pages, which have incorporated flash animations, can have their independence. The entire orthodox concept that popular search engines don’t appreciate flash is being erased. Some appropriate ways through which flash technology can be embedded with search engine optimisation...Read More