When creating a mobile app one of the key decisions is choosing what functionality to offer your customers. For example, Comet’s app offered users product information and a price checking facility but didn’t offer customers the chance to make a purchase within the app. In comparison, Premier Inn’s app allows users to manage their account...Read More

65% of revenue in Apple’s App Store comes via in app purchase (IAP). This system is a fantastic way to monetise your apps which provides a slick experience for both the user and the provider. However, it is not as straight forward as you might hope. There are one or two ambiguities to watch out for.  Based on...Read More

So, display advertising. It’s a channel that many people deemed to be dead some years ago due to huge declines in CTR and conversion rates, but today online display advertising is hotter than ever. The changing technology landscape has completely re-energised the whole display advertising space. Not only are display-ad revenues growing faster than ever...Read More

The Daily Telegraph released its iPhone and Android smartphone apps earlier this month, offering users a free one-month trial of its new service. Users who sign up can access news content, live financial data and video and picture galleries. The Telegraph has achieved successful engagement levels on its iPad app so it makes sense to...Read More

Connected TV ads received a click through rate of 22% during a study of eight campaigns by the Rovi Corporation. Almost 70% of users exposed to the smart TV campaigns noticed the ads, achieving a 6% incremental reach in addition to traditional media channels. The study evaluated UK connected TV audience segments, platform familiarity and...Read More