Tablets are a big deal for online retailers, with stats showing high AOVs and conversion rates, so it makes sense for websites to provide an excellent experience for users of these devices. Thanks to some user testing videos from whatusersdo.com, I’ve been looking into the user experience offered by Thomas Cook for tablet users.  The...Read More

Once again we compile the most senior, surprising and influential job moves in the UK. This time we cover appointments at Heinz, Google+ and Kraft, and a new role at Visa Europe as it gears up for the London 2012 Olympics. — MEC has hired Michael Dick as its head of strategy for global solutions...Read More

Linkbait [ lingk bayt ] SEO noun: the process of creating and promoting content that’s primarily designed to attract links. Standard form: “we need to create some linkbait”. Active form: “that’s an AWESOME piece of linkbait!” Passive form: “…the client’s just been sold three pieces of linkbait per month”. Modern form: “It’s not linkbait anymore man, it’s all about Likebait now”. ...Read More

Having been involved in five startups, Evernote CEO Phil Libin definitely knows what it takes to be an entrepreneur. During a speech at TNW 2012 he revealed that 100,000 people sign up to Evernote everyday and the service is rapidly approaching 30m total users. But while Libin suggested that technology means now is the best...Read More

I’ve gathered together some of the most interesting digital marketing stats released this week, from our own and third party research.  Stats covered include connected TV, social media engagement, mobile commerce and e-commerce sales… Digital marketing in Brazil During 2011 alone, the internet population grew by 16%, with IAB Brazil estimating a total Brazilian online audience at more than...Read More