As more companies introduce social media campaigns, there’s often a real lack of understanding when deciding which numbers really matter,  so the default action is often to watch everything. On the one hand, keeping track of every tweet, post and comment is good practice. However, when it comes to actually interpreting the piles of data,...Read More

Apple’s iPad may have struck fear in the hearts of e-book makers when it launched three months ago, but the e-book market continues to grow. This week, Amazon revealed strong sales for its Kindle device during its earnings call. And Amazon’s price performance with the Kindle and its e-books could be enough to continue that...Read More

Skype has an interesting business model. The wildly popular internet phone and video service lets people call other Skype users for free, and pay a small fee to dial terrestrial phones. But if everyone started using Skype, the company could put itself out of business. Before that happens, Skype is trying to increase its advertising...Read More

Once-dominant video rental chain Blockbuster is trying its hardest to prove that it can compete in the 21st century. It is closing down stores, and has been bulking up its on-demand offering. But it looks like it may be too little, too late. Last Thursday, the New York Stock Exchange announced that the company would...Read More

Keith Chambers is the founder and president of The Chambers Group, where he has worked with brands like Clorox, Del Monte, Arm & Hammer, Scotch-Brite and Equal to launch new products for 30 years. He has spend his career working on messaging for brands from Claritin to the Miss America Pageant, and finally decided to...Read More