Mary Boysman, VP of brand marketing and advertising, demonstrated that Aspen Dental clearly get the big picture on how to succeed with local media. Aspen Dental is the fastest growing dental practice company in the U.S. with 380 locations spread across 23 states. With growth plans of 60-plus locations added each year over the foreseeable...Read More

We’re seeing three models in the new loyalty and engagement space: “punch cards” where merchants reward you based on how often you come back, “Frequent flyer” or diner points that give you a leg up on airline or hotel points for shopping, and the “universal currency” model that hands out points toward programs of your...Read More

Just getting started with SEO and local search for your small business? If so, Marketing Sherpa recently published a local search case study that serves as a pretty good, pretty basic blueprint. It recounts the steps taken by a regional eye care center in the Chicago. The Cliffs’ Notes version would be this: Used PPC...Read More

Get organized this spring with new location features in AdWords and share your stories Over the past 30 years, California Closet Company has grown from the brainchild of a college student organizing his dorm room closet to a successful business with more than 77 franchise locations. To reach customers across the U.S. and internationally, the...Read More

It’s safe to say that Ted Leonsis is at the center of the local revolution. He’s done it all, from his early days trying to jumpstart ecommerce at RedGate, to his work building a local framework at AOL (i.e. Mapquest, Digital City, MovieFone, Studio Now); to his current role as Vice Chair, Groupon; Board Member,...Read More