In the world of B2B online marketing, content and media have been used in a variety of forms to educate and persuade customers across long buying cycles with great success. Over the past few years I’ve heard from many B2B marketers that prospects are leading themselves through much of the initial phases of awareness, interest...Read More

Check out these SEO products: SEO & Social Media Marketing Guide Tactics And Strategies For Creating A Compelling, Search Engine-friendly Site Using Advanced SEO And A Traffic Generating Network Of Social Media Sites. No Hype, Just Facts And Details Showing ‘how To’ Execute From A 15yr. Marketing Professional. SEO & Social Media Marketing Guide SEO...Read More

Originally posted on the Google Analytics blog Today, we’re sharing some research on marketing attribution that we conducted in partnership with Econsultancy, a leading digital market research firm. The insights — Marketing Attribution: Valuing the Customer Journey — provide a snapshot of how marketers and agencies are conducting attribution, the impact it has, and the...Read More

Content Marketing World, We Found A Home This recent video from Content Marketing Institute Founder Joe Pulizzi, provides some background into how Content Marketing World came to be.  If you are big or small brand, B2B, B2C, or virtually any organization that creates content this conference is for you.  Scheduled this year for Sept 4-6...Read More

Guest post by Stephanie Redish Hofmann, Head of Agency IPG, Google As festive shoppers deck the halls earlier each year, putting their bargain detective hats on in search of products that provide the best value for each dollar spent, marketers have had to change the way they think about reaching these savvy shoppers. Because while...Read More