Google and Brightroll today announced a new partnership that will see Brightroll pre-roll video advertising inventory being pulled into mobile apps through the AdMob SDK and the Brightroll AdMob Adapter. This makes Brightroll the first video advertising network to be integrated with the AdMob product. The announcement today means that Google AdMob users will have...Read More

This is the second post in a series on optimising mobile websites for conversions. In Summary: Uncluttered mobile sites with minimal but meaningful information which is visible to users on the go is key to maximising conversions on mobile devices.Mobile devices have small screens. The larger ones have about 640×960 pixel resolution (or 4in/10cm diameter)....Read More

According to a survey from Limelight Networks, 80% of customers abandon a mobile site if they have a bad user experience. You might be seeing this yourself if you look at your mobile reports within Google Analytics and notice a high bounce rate from visitors using mobile devices. Here at Google, we’re very conscious of...Read More

I had a chance recently to speak to DataPop CEO Jason Lembeck. Before DataPop Lembeck was at Overture/Yahoo. DataPop is an agency/platform that specializes in “offer driven” search campaigns. I was talking to Lembeck about mobile search trends and what kinds of consumer response he was seeing to… Please visit Search Engine Land for the...Read More

Over the last year, much attention has been paid to, and in fact a cottage industry has grown up around, optimizing landing pages for mobile devices. But too often landing pages are not optimized for mobile users, generating frustration and anger rather than conversions. According to Walker Sands, 12.6% of total website traffic was driven...Read More