When creating a mobile app one of the key decisions is choosing what functionality to offer your customers. For example, Comet’s app offered users product information and a price checking facility but didn’t offer customers the chance to make a purchase within the app. In comparison, Premier Inn’s app allows users to manage their account...Read More

Mighty Trends in Mobile Marketing Every day we see mobile being used more and more for online shopping, local searches, email, social networking. And that is just scratching the surface.  This infographic from CultureLabel.com provides insight into the astounding use of mobile for Internet searches, as well as why mobile friendly marketing should be an essential...Read More

Nearly 70 percent of consumers who watched this year’s NCAA tournament did so on both a television and mobile device, according to a new study from Millennial Media and the Interactive Advertising Bureau conducted by Harris Interactive. More than 2,000 U.S. adults were surveyed about how they engaged with mobile devices during the tournament. Among...Read More

In the ongoing cycle of market forecasting, we’re once again at a half-year refresh for mobile local ad revenue projections. Though the “money slide” (literally) of the forecast is a revenue outlook, there are lots of background inputs to dissect. For example, if you segment out the portion of these revenues for ads targeted locally,...Read More

Search Engine Optimisation Companies Push PPC on Mobile Phones Search engine optimisation companies are now huddling various strategies to offer search engine optimisation services for mobile browsers. This rapidly growing trend can be clearly seen just by mobile phone users’ behavior on how they use their cell phones. Search engines optimsation combined with PPC advertising...Read More