When we launched advanced location targeting in March 2011, we provided you with more control over how you geographically target your ads. Based on advertiser feedback, we’re implementing four additional enhancements that will make location targeting options clearer and more powerful. Here’s an overview of what’s changing. Location targeting is now easier to understand. First,...Read More

When we launched advanced location targeting in March 2011, we provided you with more control over how you geographically target your ads. Based on advertiser feedback, we’re implementing four additional enhancements that will make location targeting options clearer and more powerful. Here’s an overview of what’s changing. Location targeting is now easier to understand. First,...Read More

Consumers may enjoy interacting with friends, acquaintances and strangers across social media channels, but that doesn’t mean they trust them as a source of advertising. However, a new host of companies are connecting brands to consumers through their social connections. Just as behavioral targeting has come under fire for tracking consumers online without their knowledge,...Read More