Groupon’s smashing success has spawned hundreds of clones and, given its relatively simple technology and the absence of entry barriers, buoyed those imitators that they too may strike it rich in social commerce. Wildfire Promotion Builder comes at it from a different angle. Rather than wrangle with the behemoth head-on, the start-up sees itself as a complement that...Read More

The social graph is something that the digital world is struggling to understand right now. How important are the connections within your digital social circle? Who are the most important connectors in your graph? How far does influence travel online? Well, according to a study from Invoke Solutions, it’s still real world friends that hold...Read More

Twitter has gotten the blame for killing a few movies at the box office this year. But Disney’s Pixar is hoping the microblogging service can help their latest release, Toy Story 3, win fans. Disney’s latest film is the first brand to win a slot in Twitter’s new Promoted Trends ad slot. And while Twitter...Read More

  Bit.ly’s URL Shortening Service Ads New Features Times are dire for many third-party services built on top of Twitter. The microblogging service struck fear in the hearts of developers last month with an announcement that it would start replacing many of the services that have sprung up around Twitter. One such company, however, was...Read More

Today Twitter is going live with its long anticipated ad platform. As we’ve already written, the ads will launch as a key-word based search product. But as Dick Costolo, the company’s COO explained today at Ad Age Digital today in New York, Promoted Tweets will eventually appear in every user’s regular Twitter stream.  How will...Read More