Connected TV ads received a click through rate of 22% during a study of eight campaigns by the Rovi Corporation. Almost 70% of users exposed to the smart TV campaigns noticed the ads, achieving a 6% incremental reach in addition to traditional media channels. The study evaluated UK connected TV audience segments, platform familiarity and...Read More
A Week in Google: Google+ and Gmail Ties, Motion-Launched Apps, Affiliate Ads … It has been possible to drop targeted Amazon product adverts into your blogs, but this ties in to your existing AdSense account. All you need is AdSense enabled and (currently) a US-addressed account and an appropriate product category. Read more on CMSWire...Read More
ANNOUNCEMENT: We are very excited to share our new YouTube Creator Education site. Please visit this website to learn of new workshops, concerts, movie screenings, and more! UPCOMING EVENTS in LOS ANGELES: 4/23 at 7:00PM – Vlogging 101 Workshop When: Monday, April 23, 2012 from 7-8:30 PM Where: Los Angeles Who: YouTube Partners, limited to...Read More
Yes, even the Olympics is getting in on the live streaming action this year. Now, no matter where you are or what timezone you’re in you’ll be able to catch you favorite Olympic events either live or on-demand. Brightcove will be supplying the raw power behind the world’s largest sports competition later this year when...Read More
(PRWEB UK) 23 April 2012 As systems stand, only accurately matched search terms will cause an ad to appear in search engine results. However, as of mid-May, close deviations of phrase and exact match keywords will be matched. Search terms that may include misspellings, singular/plural forms and even abbreviations will soon be recognised by Google....Read More
