This week at the PRSA Digital Impact Conference Vanessa DiMauro, CEO of Leader Networks talked to attendees about the benefits of online communities as part of a B2B social media strategy. According to DiMauro, nearly 2/3 of organizations surveyed are engaged in private, online communities hosted by companies that sell them computer hardware, software or...Read More

The Perfect Route Towards AdSense Cash We all know that Google AdSense has changed immensely over the many years it has operated as the premier PPC scheme for webmasters. There was a time when it was relatively easy to make a little extra cash with AdSense. A time when it was a fledgling service, when...Read More

Back in January, we kicked off The Next Beauty Guru Contest on YouTube Destination Beauty, a chance for one YouTube creator to take the next step in their beauty career. Today we want to introduce you to Dianna Hampton, MusicBeautyLife on YouTube, who’s the winner of the Next Beauty Guru contest sponsored by L’Oréal USA....Read More

Colin O’Keefe and I started off each day before Avvocating 2012 with a beautiful ferry ride across the Pudget Sound from Bainbridge Island to downtown Seattle. Little did we know, one of Avvocating’s media sponsors, Larry Sivitz, was also making the same trek each morning. During his interview with LXBN TV, Larry, founder and publisher...Read More

The final episode of our CPG Thought Leader series features Kevin Kells, the Industry Director for the Home & Personal Care vertical at Google. Over the past 5 years he has helped hundreds of brands enhance their digital marketing plans. Kevin also has rich experience as a brand marketer at companies like Revlon, Unilever, and...Read More