Connected TV ads received a click through rate of 22% during a study of eight campaigns by the Rovi Corporation. Almost 70% of users exposed to the smart TV campaigns noticed the ads, achieving a 6% incremental reach in addition to traditional media channels. The study evaluated UK connected TV audience segments, platform familiarity and...Read More

Apple’s iPad may have struck fear in the hearts of e-book makers when it launched three months ago, but the e-book market continues to grow. This week, Amazon revealed strong sales for its Kindle device during its earnings call. And Amazon’s price performance with the Kindle and its e-books could be enough to continue that...Read More